Café Sudamericana
Chimba
A coffee that refuses to blend in.
Brand identity · Web · Packaging · Instagram grid
Alkeme Design shaped the brand identity, packaging, website and feed for Chimba, a South American café concept, so the story carries from the cup to the shelf.
The problem
Specialty coffee is a saturated, look-alike shelf. Chimba needed an identity bold enough to stop you, a South-American cafe with real personality, built to command attention from the cup to the shelf to the feed.
The concept
One loud typographic personality and a green-and-coral system that owns the shelf. We carried it across packaging, delivery, a website and an Instagram grid, so Chimba reads as confident, independent and instantly recognizable wherever it shows up.
Instagram grid
A full-profile grid where the green-and-coral system and the country range lock into one bold feed.
Packaging
Paper tubes, boxes, delivery and the coffee range, all carrying the Chimba personality onto the shelf.
Website
A custom site that carries the café story from the first scroll to the shop.
Brand identity
The Chimbá wordmark, animated, with the full green-and-coral system behind it.
Brand collateral
Business cards and a sticker set, bold and warm across every touchpoint.
What we did
- Brand identity
- Packaging design & artwork
- Website design & build
- Instagram grid
Questions we get
What does branding for a coffee brand include?
For Chimba it was a full system: a bold wordmark and identity, a green-and-coral palette, packaging across tubes, boxes and delivery, a custom website and an Instagram grid, so the story carries from the cup to the shelf to the feed.
How do you make a coffee brand stand out on a saturated shelf?
You give it a loud, ownable personality. Chimba leans on a strong typographic voice and a confident green-and-coral system that commands attention instead of blending in with every other bag.
Who designs packaging for specialty coffee brands?
Alkeme Design does, end to end, from the tube and box mockups to the shelf-ready artwork and delivery, as we did for Chimba.
Do you design brand collateral like business cards and stickers?
Yes. Chimba got a set of brand collateral, business cards and a sticker set, carrying the same bold green-and-coral personality across every small touchpoint.
Can you design the brand, the packaging, the website and the feed together?
Yes. Chimba was built as one system so the identity, packaging, collateral, website and Instagram grid all speak the same language, which is what makes a coffee brand feel intentional.
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