Cacao & coffee
Fuic
Single-origin, from the bean to the feed.
Brand identity · Web · Packaging · Instagram grid
Alkeme Design built Fuic, a Peruvian cacao and coffee brand, as one system: identity, a full range of single-origin packaging, a website and an Instagram grid.
The problem
Cacao and coffee is a warm, crowded category where everything looks the same shade of craft. Fuic needed an identity with real origin storytelling, a system that could carry a whole range of single-origin regions without losing itself.
The concept
A warm amber-and-espresso world, a soft rounded wordmark and a single-origin packaging system where every Peruvian region gets its own label but the brand stays one voice, from the bean to the pouch to the feed.
Instagram grid
A full-profile grid where the amber system and the cacao photography lock into one warm, editorial feed.
Packaging
A single-origin range of paper pouches, cups and label tags, one system across every Peruvian region.
Website
A custom site that carries the origin story from the first scroll to the shop.
Brand identity
The Fuic wordmark, animated, with the warm amber-and-espresso system behind it.
What we did
- Brand identity
- Packaging design & artwork
- Website design & build
- Instagram grid system
Questions we get
What does branding for a cacao or coffee brand include?
For Fuic it was a full system: a warm wordmark and identity, an amber-and-espresso palette, a single-origin packaging range across paper pouches, cups and label tags, a custom website and an Instagram grid.
How do you design packaging for a single-origin coffee or cacao range?
You build one system that flexes. Every Fuic region gets its own label and colour cue, but the layout, logo and voice stay consistent, so the range reads as one brand on the shelf.
Who designs origin-story packaging for specialty food and drink brands?
Alkeme Design does, end to end, from the label artwork and pouch mockups to the shelf-ready range, as we did for Fuic across its Peruvian single origins.
Can you design the brand, the packaging, the website and the feed together?
Yes. Fuic was built as one system so the identity, the single-origin packaging, the website and the Instagram grid all speak the same language.
More work
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