Coffee brand
Emozia
Speciality coffee, one emotion at a time.
Brand identity · Web · Packaging · Instagram grid
Alkeme Design built Emozia, a specialty coffee brand, on emotions: identity, a range of packaging, a website, a café storefront and an Instagram grid that carry the mood across every touchpoint.
The problem
Speciality coffee brands mostly sell the bean. Emozia wanted to sell the feeling, a coffee manifesto built around emotions, which needed an identity playful and warm enough to make every cup feel like a mood.
The concept
We built Emozia around a feeling. A soft, rounded wordmark, a fresh aqua-lime-and-pink palette, and a range where every blend is an emotion, from Spark to Giggle, carried from the bag to the cup to the café to the feed.
Instagram grid
A full-profile grid where the manifesto, the palette and the emotion range lock into one warm, editorial feed.
Packaging
A range of blends named after emotions, Spark, Giggle, Rush, Serendipity, Heartbeat, plus cups and a notebook, one playful system.
Website
A custom site that carries the coffee manifesto from the first scroll to the shop.
Café storefront
The brand taken into the real world, signage and space that make the café unmistakably Emozia.
What we did
- Brand identity
- Packaging design & artwork
- Website design & build
- Café storefront
- Instagram grid system
Questions we get
What does branding for a speciality coffee brand include?
For Emozia it was a full system: a warm wordmark and identity, an aqua-lime-and-pink palette, a range of packaging named after emotions, a custom website, café storefront design and an Instagram grid.
How do you make a coffee brand feel different from every other bag?
You sell a feeling, not just the bean. Emozia turns each blend into an emotion and wraps it in a playful, ownable colour system, so it reads as a mood rather than another minimalist coffee bag.
Can you design the packaging and the café space together?
Yes. Emozia runs from the bag to the cup to the storefront signage, so the brand feels consistent whether someone meets it on a shelf, in the café or on the feed.
Can you build the brand, the website and the Instagram grid as one system?
Yes. Emozia was designed as one system so the identity, packaging, website, storefront and Instagram grid all speak the same language.
More work
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