Ovidiu Tărbuc

Ovidiu builds brands that are impossible to ignore. His path runs from Mechatronics Engineering through the Culinary Arts into design: engineering gives the structure, so the daring never collapses into a mess, and the kitchen gives the senses, so the work makes you feel something before you can explain why. That range is the reason he can push a brand further than a safer hand would dare and still have every piece hold together as one system, unconventional on purpose and precise underneath, across identity, web, Instagram and packaging for product brands.

Most studios come at design from one direction. I come at it from two: the discipline of an engineer and the sensory instinct of someone who lived in professional kitchens. That is why the daring holds. Push a brand further than a safe hand would dare and it still reads as one coherent system, not a nice-looking asset that falls apart the moment the brand tries to scale.

Alkeme Design has operated as a brand since 2023 and is registered in Romania as Alkeme Design SRL (Cisnădie, Sibiu County). The studio works with product and personal brands across the EU, UK, USA and Middle East.

I work directly with product brands across Europe, the UK, the USA and the Middle East, on the design that decides whether a brand gets chosen or gets scrolled past. No account layers, no design-by-committee, no vision diluted on the way to you. If you want tasteful, quiet and forgettable, I am the wrong studio. If you want a brand that moves, that people remember and that gets bought, that is the whole point.

• Brand identity systems
• Website design and build
• Instagram grids and social
• Packaging design
• Art direction
• Motion and interaction

Alkeme is a small, hands-on studio, not a faceless agency. You work directly with me. That means the person setting the creative direction is the same person who understands your brand, your customers and what the work actually has to achieve. No account layers, no diluted vision, no design-by-committee.

In a market flooded with generic, AI-averaged design, a brave point of view is the differentiator. The goal is always the same: make the brand impossible to ignore, feel coherent everywhere it shows up, and earn the kind of customer that lets it grow.

Who is behind Alkeme Design? Alkeme Design was founded by Ovidiu Tărbuc, an engineer turned designer who leads the studio as founder and creative lead.

Where is Alkeme Design based? Alkeme Design is based in Romania, with its registered office in Cisnădie, Sibiu County, and works with clients across the EU, UK, USA and Middle East.

Is Alkeme Design a registered company? Yes. Alkeme Design is registered in Romania as Alkeme Design SRL (Reg. Com. J2026049675005, CUI 55425963). The brand has operated since 2023.