Service
Presence Gap Audit
See exactly how your brand shows up online and in AI.
Last updated: 19 August 2026
Start a project →In short
The Presence Gap Audit shows you exactly how your brand shows up across Google, AI answers, your website, Instagram and reviews, then scores the gaps and gives you a prioritised roadmap. It is the fastest way to see what is quietly costing you clients, and the clearest place to start before any design work.
Overview
Most businesses have no idea how they actually look to a new client who checks them out online. The website, the Instagram, the Google result and the AI answer rarely tell the same story, and the gaps between them are where trust and bookings leak away.
The Presence Gap Audit removes the guesswork. Alkeme Design reviews your whole online presence the way a prospective client and an AI assistant see it, scores it across seven dimensions, and hands you a clear, prioritised roadmap of what to fix first and why.
What you get
Presence Gap Score
A single score across seven dimensions, so you can see at a glance where you are strong and where you are invisible.
AI and search check
What Google and AI assistants like ChatGPT, Gemini and Perplexity actually say about your brand, including whether they confuse or misrepresent you.
Consistency review
How your name, brand, website, Instagram and reviews line up, and where they contradict each other.
Prioritised roadmap
A short, ranked list of the fixes that move the needle first, mapped to effort and impact.
How it works
- 01
You send the links
Your website, Instagram and business name. That is all we need to start.
- 02
We audit
We review your presence across search, AI, site, social and reviews, and run the seven-dimension scoring.
- 03
You get the report
A clear scorecard, your Presence Gap Score and a prioritised roadmap, walked through so you know exactly what to do next.
Who it is for
- Clinics, dental and aesthetic practices, salons and personal brands that suspect they look better in person than online
- Founders getting fewer enquiries than the quality of their work deserves
- Anyone about to invest in a rebrand, website or new brand who wants to fix the right things, not guess
Where this sits
The Presence Gap Audit is the diagnosis, not the build. It shows you what is wrong and what to fix first. The fixes happen afterwards in the right service, brand, website, Instagram or AI Search and Entity Visibility, so you invest where it actually counts. If Alkeme Design builds the fixes, the audit fee comes off the project.
Frequently asked questions
What is a Presence Gap Audit?
A Presence Gap Audit is a fixed-scope review of how a brand shows up across Google, AI search, its website, Instagram and reviews. Alkeme Design scores it across seven dimensions and delivers a prioritised roadmap, so you know exactly what is costing you clients and what to fix first.
How is it different from a free consultation?
A consultation is a conversation. The Presence Gap Audit is a documented diagnosis: a real scorecard, a Presence Gap Score and a written roadmap you keep, whether or not you work with Alkeme Design afterwards.
Will it tell me if AI gets my business wrong?
Yes. Part of the audit checks what Google and AI assistants actually say about your brand, including whether they confuse you with another business or attribute the wrong information, which is increasingly common and quietly costs trust.
Do I have to buy anything else afterwards?
No. The audit stands on its own and gives you a roadmap you can act on yourself or with anyone. If you want Alkeme Design to build the fixes, the audit fee comes off the project.
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