Life coach
Kate Sun
Be yourself, on every post.
Personal brand · Instagram grid · Carousels · Stories
A life coach personal brand, shaped as one Instagram-first system: a grid, carousels and stories that make every post unmistakably her.
The problem
A life coach lives or dies on presence, but most coaching feeds are a mix of stock quotes and mismatched posts. Kate needed a personal brand with a real point of view, a look as consistent and confident as her message.
The concept
We built Kate a personal brand around one bold idea, a blue-to-green energy running through a calm grey system. A grid, carousels and stories that all feel like her, so the feed reads as one coach, not a hundred random posts.
Instagram grid
A full-profile grid where the blue-to-green system and the coaching voice lock into one calm, confident feed.
Carousels
Carousel templates that turn advice into scroll-stopping, on-brand posts.
Stories
Story templates that keep launches, tips and daily check-ins unmistakably Kate.
What we did
- Personal brand direction
- Instagram grid system
- Carousel templates
- Story templates
Questions we get
What does personal branding for a life coach include?
For Kate it was a full Instagram-first system: a personal brand direction, a blue-to-green look on a calm grey base, a grid, carousel templates and story templates, so every post feels like the same coach.
How do you make a coaching Instagram feed look consistent?
You give it one system. Kate runs on a single palette, type style and layout logic across the grid, carousels and stories, so the feed reads as one confident voice instead of a pile of random quotes.
How much does Instagram content design for a personal brand cost?
At Alkeme Design Instagram grid systems start from EUR 400, and a fuller personal brand direction is scoped on top. Tell us the scope and we quote it.
Do you design carousels and stories, not just the grid?
Yes. Kate got the grid plus reusable carousel and story templates, so she can keep posting on-brand without designing from scratch every time.
Can you build a personal brand for a coach, creator or founder?
Yes. We shape personal brands as one system across the feed, so a coach or creator shows up consistently and memorably, the way Kate does.
More work
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