F1-inspired products
Apexor
Precision, inspired by Formula 1.
Brand identity · Guidelines · Instagram · Reels
A Formula 1-inspired product brand built to feel engineered: a precise identity, a full brand guideline, and a social system of grids, stories and reels.
The problem
Apexor makes F1-inspired products in a space full of loud, look-alike motorsport merch. It needed an identity with real engineering credibility, a mark and a system that feel precise, fast and premium, not another checkered-flag cliche.
The concept
We built Apexor like a race team. A sharp APX//R monogram with speed-line slashes, a black-and-electric-blue system, a strict guideline, and a social feed that reads like a pit-wall briefing, so every touchpoint feels engineered.
Brand identity
The APX//R monogram, the APEXOR wordmark and the triangular icon, applied across product and merch.
Brand guidelines
A full guideline locking the logo, colour palette, typography and applications, from the hoodie to the grid wall.
Instagram grid
Two full-profile grids where every tile carries the black-and-blue system, so the feed sells the range at a glance.
Instagram story
A story template that keeps launches and drops on-brand.
Reels
Reels cut at racing pace to put the products in motion for paid and social.
What we did
- Brand identity
- Brand guidelines
- Instagram grids
- Stories
- Reels
Questions we get
What does branding for a motorsport or F1-inspired product brand include?
For Apexor it was a full system: a monogram and wordmark, a black and electric-blue palette, a complete brand guideline, and a social kit of Instagram grids, stories and reels, so product, merch and feed all read as one engineered brand.
How do you make a motorsport merch brand look premium instead of generic?
You treat it like a race team: one precise mark, strict guidelines, a confident black-and-blue system and content cut at pace, so it reads as engineered rather than another checkered-flag cliche.
How much does a brand identity with guidelines cost?
At Alkeme Design a full brand identity starts around EUR 5,000, and a documented brand guideline is scoped on top. Instagram grids start from EUR 400. Tell us the scope and we quote it.
Do you deliver a full brand guideline document?
Yes. Apexor got a complete guideline covering the logo system, colour palette, typography, clear space, incorrect usage and real-world applications, so the brand stays consistent across every partner and platform.
Can you design the identity and the Instagram content together?
Yes. Apexor was built as one system, so the identity, the guidelines and the social feed of grids, stories and reels all speak the same language.
More work
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